Professional Background
Matthew has been involved in the betting industry since taking horse racing bets at William Hill in Leeds. He graduated from the university and the call centre before working for horse racing bookmakers in London. Starting at Sporting Index, he transferred to betfair.
There was then a move to Stoke-on-Trent where Matthew headed the marketing team at bet365. This included launching an affiliate programme and working with leading racing sites as well as providing copy for their sites. He now runs Dynamic Content Limited and is the main content provider when it comes to Racing-Odds.com. He is across all racing industry news and has regularly attended the big race meetings all over the world.
Specialist Subjects
Matthew is a keen follower of UK and Irish racing. He's been attending the Cheltenham Festival and the Aintree Grand National meetings since the 1990's. He also attends tracks local to him including Uttoxeter and Nottingham.
He follows the race meetings on a daily basis and has seen the betting industry transform from the call centre days right through to customers placing Bet Builders through mobile apps.
Hobbies and Interests
When Matthew isn't horse racing somewhere, he's often watching Tranmere Rovers. As a season ticket holder, he attends home and away matches. His love of football also extends to coaching a junior football team and regularly refereeing games.
Matthew also runs for a local club and regularly participates in parkrun, having done over 200 and counting. He is also in a pub quiz team and enjoys reading novels as and when time allows.
Matthew's Top Tips for Racing Betting
Follow the Market Movers
You'll often see a swell of money for a horse shortly before the off. These runners don't always win although the price changes are worth noting. It's often talk from the paddock from trainers and other staff that set the wheels in motion. Also look out for horses who are friendless in the market.
Grab the Bookmaker Offers
Racing-Odds.com always have the best free bets from the bookies. Make sure you take advantage of the new customer deals. They're an excellent way of getting started with an operator and there can also be great promotions as an existing bettor.
You Don't Have to Bet on Every Race
It's better to be selective and only bet on the horses where you have strong market confidence. While there's a temptation to wager on each race, it can be more profitable to sit out certain heats and wait for the right opportunity to bet.